Gerald M. Levin, chairman and CEO, Time Warner Inc (headquartered in USA):

"Our position as the world's leading media and entertainment company could not have been reached - and could not have been sustained - solely from business success. It rests equally on our tradition of social responsibility and community involvement. At the core of this enterprise is the determination to make a difference as well as a profit."

[from Joel Makower, Beyond the Bottom Line (New York: Simon & Schuster, 1994), p. 23]